Brand & visual identity
Corporate visual identity is a critical component of an organisation’s brand. An elegant and consistent visual corporate identity sends a very clear message to an organisation’s stakeholders - a message of organisational esteem and competence - a message that engenders trust and support from an organisation’s stakeholders. A strong visual corporate identity adds value to an organisation, and sets a solid platform to reflect its values and mission.
To maintain our corporate visual identity at the highest standard, all publishing requests are to come to DES.
It is unacceptable for any Trust staff member not authorised by the Executive Director, to design and/or publish any brochure, poster, flyer, fact sheet, banner, sign, billboard, CD, DVD or web page; and/or to produce branding for Trust vehicles, merchandise, uniforms, co-branding or partnerships collateral on behalf of the Trust.
The Trust brand consists of two major elements
Certain Trust publications must also carry the Office of Environment & Heritage (OEH) logo, e.g. Trust Annual Report.
The Trust logo consists of the pictogram and name. The pictogram and text form the logo.
The pictogram must never appear by itself.
The colour version of the Trust logo should be used for all colour publications.
To download logos go to Get logos
Use of the Botanic Gardens Trust logo(s) must be approved by Design and Editorial Services prior to publication. Send an electronic version of the proposed use of the logo to Gary Bridle, Karen Rinkel, or Helen Stevenson for approval.
Other branding elements
The Trust also uses other branding elements as required to endorse Trust initiatives and ‘big messages’ or OEH programs and campaigns.
Requests to use new branding elements should be forwarded to the Marketing Committee for consideration.
Current branding elements
Branding element no longer used
Sub-brands and Co-brands
Trust partnerships with other organisations often requires co-branding of promotional material. When the Trust logo is used by other organisations, e-artwork should be sent to Helen Stevenson (phone 9231 8123) or Karen Rinkel (phone 9231 8108) to make sure the logo is being used correctly on co-branded promotional material. Examples include:
Relative sizes of brand and sub-brands/co-brands
When the Trust brand appears with sub-brands or co-brands the following guidelines determine their relative sizes: