Botanic Gardens Trust, Sydney, Australia

Design & Editorial Services publishing guidelines

Brand & visual identity

Corporate visual identity is a critical component of an organisation’s brand. An elegant and consistent visual corporate identity sends a very clear message to an organisation’s stakeholders - a message of organisational esteem and competence - a message that engenders trust and support from an organisation’s stakeholders. A strong visual corporate identity adds value to an organisation, and sets a solid platform to reflect its values and mission.

To maintain our corporate visual identity at the highest standard, all publishing requests are to come to DES.

It is unacceptable for any Trust staff member not authorised by the Executive Director, to design and/or publish any brochure, poster, flyer, fact sheet, banner, sign, billboard, CD, DVD or web page; and/or to produce branding for Trust vehicles, merchandise, uniforms, co-branding or partnerships collateral on behalf of the Trust.

Trust brand

The Trust brand consists of two major elements

  1. The Trust logo
  2. Individual Garden (estate) logos

Certain Trust publications must also carry the Office of Environment & Heritage (OEH) logo, e.g. Trust Annual Report.

Trust logos 

The Trust logo consists of the pictogram and name. The pictogram and text form the logo.

The pictogram must never appear by itself.

The colour version of the Trust logo should be used for all colour publications.

To download logos go to Get logos

Logo approval

Use of the Botanic Gardens Trust logo(s) must be approved by Design and Editorial Services prior to publication. Send an electronic version of the proposed use of the logo to Gary Bridle, Karen Rinkel, or Helen Stevenson  for approval.

Contact Karen Rinkel, or Helen Stevenson to find out how Trust logos are positioned in Trust publications. Click here to get logos.

Other branding elements

The Trust also uses other branding elements as required to endorse Trust initiatives and ‘big messages’ or OEH programs and campaigns.

Requests to use new branding elements should be forwarded to the Marketing Committee for consideration.

Current branding elements

  • Education  Science  Conservation  Horticulture  Recreation
    This element is used on Trust stationery
  • Healthy Parks Healthy People
    This element is used only on materials co-branded for OEH events
  • Healthy Gardens Healthy People
    This element is used only on materials specific to Trust sustainability initiatives
  • It’s a Living Thing
    This element is only used for OEH-wide publications

Branding element no longer used

  • Do not use Plants=Life
    This element is no longer used on Trust publications

Sub-brands and Co-brands

Trust partnerships with other organisations often requires co-branding of promotional material. When the Trust logo is used by other organisations, e-artwork should be sent to Helen Stevenson (phone 9231 8123) or Karen Rinkel (phone 9231 8108) to make sure the logo is being used correctly on co-branded promotional material.  Examples include:

  • Royal Botanic Gardens Foundation
  • friends of the Botanic Gardens
  • Office of Environment & Heritage (OEH)
  • Red Box Gallery
  • PlantNET
  • Aussie Algae
  • Plant Pathology Diagnostic Unit

Relative sizes of brand and sub-brands/co-brands 

When the Trust brand appears with sub-brands or co-brands the following guidelines determine their relative sizes:  

  • The height of the sub-brand logo should be the same as the height  of Trust logos, however, the size of the sub-brand  logo should not be reduced below 25 mm, regardless of the relative size the Trust brand is reduced down to.   
  • Note the Trust logotypes and the sub-brand logotype should exactly match in font, weight and point size.