Botanic Gardens Trust, Sydney, Australia

Design & Editorial Services publishing guidelines




Using the brand: Frequently Asked Questions

  1. What are brand marks?
  2. When can I use the trueline (every plant has a story to tell)?
  3. What is our brand platform?
  4. What is the name of our organisation and what are the rules on using the name?
  5. What are the names of our three estates and what are the rules on using the names?
  6. Where does the Domain come into the new brand?
  7. What abbreviations can I use for the organisation and the three estates?
  8. Are there any common punctuation errors I should be aware of?
  9. What acronyms can I use for the organisation and the three estates?
  10. How do I know which branding applies to me?
  11. How does the Herbarium fit into the new brand?
  12. How does the Foundation fit into the new brand?
  13. How do I refer to the Friends?
  14. How do I set up my email signature?
  15. How do I answer the phone/voicemail?
  16. Which logo do I use for documents and correspondence?
  17. Where are the logos located?
  18. What if the logos available don't meet your requirements?
  19. Who do I contact to check that I've used the brand and logos correctly?
  20. Where can my clients obtain logos for collateral publications?
  21. How should logos be used on signs?
  22. Where can I find templates for letterheads, faxes, business cards etc.?
  23. How do I request a new type of template?
  24. Are new Powerpoint templates available?
  25. What are our new corporate colours and what are the rules for using them?
  26. What are our new corporate fonts and what are the rules for using them?
  27. How are the new logos being applied to uniforms?
  28. What are the correct names for Royal Botanic Gardens & Domain Trust venues and shops?
  29. Who is in charge of rolling out the brand?
  30. Where can I find the corporate editorial style guidelines?

1. What are brand marks?

The brand for the Royal Botanic Gardens & Domain Trust and its estates was developed with the objective to reposition the Trust as an organisation with three strong but distinctly different botanic experiences in the greater Sydney region, at the same time building on the Trust¡¦s reputation as a leading scientific and education institution.

In communicating this objective and using the brand, each estate can be represented as independent identities that exist in their own right but that relate strongly through the master brand of the Trust. Emphasis should be given to each estate wherever possible and use of the Trust name and brand mark should be kept to a minimum, especially for public communication such as in marketing and advertising collateral.

The brand identity should be applied with reference to the Brand Identity Guidelines.

The Tree of Knowledge

tree-of-knowledge

2. When can I use the 'trueline' (every plant has a story to tell)?

The trueline is 'Every plant has a story to tell …'

This, along with other catch lines or slogans, will be developed further, and will reference true lines for each brand attribute.

3. What is our brand platform?

ATTRIBUTES
(what were known for)
       
BENEFITS
(what that means to others)
PERSONALITY
(our character)
PROOF POINTS
(credibility)

RECREATION
Create your own story
 
Unique experience
Access flexibility
Non-discriminatory
Mental/Physical health
Open
Celebratory
Protective/nurturing
Accepting 
Community and tourist access
Diversity of assets
Urban green spaces
Accommodate multiple use of the sites
SCIENCE
Revealing nature''s hidden stories
Generator of knowledge/knowledge bank
Influencer in community
Positive
Contemporary
Theoretical innovation
Considered
Eccentric
Trustworthy
Reliable
Cause-driven
Generating and preserving knowledge through research
Integrity
Advanced knowledge of biodiversity & conservation
Commitment
EDUCATION
Illuminating nature through nurture
  
 
 
  
Inclusive
Affecting change in youth
Science in action
Cross generational
Credible
Embracing
Authoritative
Fun
Trustworthy
Passionate but shy 
Promoting awareness about plant diversity
Our passion
HORTICULTURE
Growing stories
Emotional
Creative
Unique
Refuge
Inspirational & layered
Storehouse of heritage & tradition
Enigmatic
Integrity
Deep thinker/philosophical
Eclectic 
Horticulture displays reflect diversity
Assets at individual sites
CONSERVATION
Preserving natures stories
Cultural knowledge
Custodians of heritage
Saving plant species
Protecting the future
Continued & growing relevance
Good intentions
Integrity
Committed
Responsive 
Sustainable diversity
Lead by example with day-to-day conservation practices
Acknowledged voice of authority on the topic

4. What is the name of our organisation and what are the rules on using the name?

The organisational name 'Royal Botanic Gardens & Domain Trust' replaces 'Botanic Gardens Trust' in all instances and the organisation name should be written in a consistent format that reflects the way in which it has been registered and approved.

Organisation  Notes on written format

The Royal Botanic Gardens & Domain Trust

Replaces Botanic Gardens Trust

 

  • Capitalised 'The' if at start of sentence; lower case 'the' within a sentence; remainder of name capitalised
  • Plural 'Gardens' (capturing the Trust's ownership of the three estates)
  • Use ampersand (&) in title; use either '&' or 'and' within a sentence
  • In text, name should be presented in full in the first instance but may be abbreviated thereafter according to the guidelines listed in Question 7.
  • Capitalised 'The' if at start of sentence; lower case 'the' within a sentence; remainder of name capitalised

5. What are the names of our three estates and what are the rules on using the names?

The estate and organisational names should be written in a consistent format that reflects the way in which they have been registered and approved. In formal communications and applications, such as email signatures, business cards, letterheads, estate signage, and contact details on collateral (including websites), the locality part of each name is meaningful and should never be omitted. In these instances use the following format guidelines:

Estate Notes on written format

The Royal Botanic Garden, Sydney

Replaces Royal Botanic Gardens, Sydney and encompasses the Domain

 

  • Capitalised 'The' for title or if at start of sentence; lower case 'the' within a sentence; remainder of name capitalised comma before and after the estate within a sentence e.g. If you visit the Royal Botanic Garden, Sydney, you will see …
  • Singular 'Garden' (one of the Trust's three estates)
  • Comma (,) should appear after Garden
  • In text, name should be presented in full, including the location Sydney, in the first instance but may be abbreviated thereafter according to the guidelines listed in Question 7.
  • This estate encompasses all precincts of the Domain. Both the Botanic Garden and the Domain should be marketed and referenced as precincts of the Royal Botanic Garden, Sydney estate, with the Botanic Garden being the area within the picket fence and the surrounding area designated as the Domain. Existing precinct names within both the Garden and the Domain will be retained.

The Australian Botanic Garden,
Mount Annan

Replaces Mount Annan Botanic Garden

  • Capitalised 'The' for title or if at start of sentence; lower case 'the' within a sentence; remainder of name capitalised; comma before and after the estate within a sentence e.g. If you visit the Australian Botanic Garden, Mount Annan, you will see … 
  • Singular 'Garden' (one of the Trust's three estates)
  • Comma (,) should appear after Garden
  • In text, name should be presented in full, including the location Mount Annan in the first instance, but may be abbreviated thereafter according to the guidelines listed in Question 7.
  • The word 'Mount' should not be reduced to Mt when referring to either Mount Annan's estate name.
  • The former name (Mount Annan Botanic Garden) should never be used except where referring to existing use of these names such as in directional signs and map references. This should cease once these references have been updated.
The Blue Mountains Botanic Garden,
Mount Tomah 

Replaces Mount Tomah Botanic Garden

  • Capitalised 'The' for title or if at start of sentence; lower case 'the' within a sentence; remainder of name capitalised; comma before and after the estate within a sentence e.g. If you visit the Blue Mountains Botanic Garden, Mount Tomah, you will see …
  • Singular 'Garden' (one of the Trust's three estates)
  • Comma (,) should appear after Garden
  • In text, name should be presented in full, including the location Mount Tomah in the first instance, but may be abbreviated thereafter according to the guidelines listed in Question 7.
  • The word 'Mount' should not be reduced to Mt when referring to either Mount Tomah's estate name.
  • The former name (Mount Tomah Botanic Garden) should never be used except where referring to existing use of these names such as in directional signs and map references. This should cease once these references have been updated.

Using estate names in design applications

In design applications the full estate name, including location, should be kept to one line and similarly formatted wherever possible for the types of applications listed above. Exceptions may be made - in consultation with the Brand Manager and respective Branch Director - where space is limited or for aesthetic/design reasons. Exceptions may include deletion of the comma, giving the locality a different typographical treatment (such as being italicised), or placement of the name over multiple lines. Where the location is moved to a second line, it should be the exclusive content of this line (i.e. it should not become part of an address line or similar).

As is common practice in design applications such as advertisements, large banners or signs, punctuation should be minimised; therefore the comma may be dropped from the estate names if this makes sense from an aesthetic point of view. Estate names should appear in full but may be spread over multiple lines. As with all design treatments for estate collateral, draft layouts should be approved by the Brand Manager and respective Branch Director (or delegated officer) before being finalised.

6. Where does the Domain come into the new brand?

The Domain is now part of the Royal Botanic Garden, Sydney estate.

The Royal Botanic Garden, Sydney refers to the entire estate encompassing the Botanic Garden and all precincts of the Domain. Both the Botanic Garden and the Domain should be marketed and referenced as precincts of the Royal Botanic Garden, Sydney estate, with the Botanic Garden being the area within the picket fence and the surrounding area designated as the Domain. Existing precinct names within both the Garden and the Domain will be retained.

7. What abbreviations can I use for the organisation and the three estates?

Beyond formal uses and initial introductions of the official nomenclature, it is natural that the estate and organisational names will be abbreviated. This will happen organically unless some direction is given.

For the organisation's name, once identified in full at the beginning of a document, the Royal Botanic Gardens & Domain Trust may be abbreviated to Sydney's Botanic Gardens using the plural 'Gardens' to show the Trust's ownership of the three estates and retaining 'Botanic' to highlight the special nature of our gardens, as opposed to gardens generally. In more formal situations, such as a Ministerial response, the organisation may be referred to as 'the Trust'.

For the estates, again after initial use of the full estate name, individual gardens may be recognised in text through their localities, either in isolation or with the terms such as 'estate', 'collection', 'Botanic Garden' or 'Garden' in appropriate contexts.

Estate names should not be abbreviated by the omission of the locality or by reverting to their former names.

The table below gives examples of how the organisational and estate names may be abbreviated:

Name

Acceptable abbreviations - preferable to acronyms

 The Royal Botanic Gardens & Domain Trust 
  • Sydney's Botanic Gardens
  • the Trust
The Royal Botanic Garden, Sydney
  • Sydney
  • the Sydney estate
The Australian Botanic Garden, Mount Annan
  • Mount Annan (first preference) or Annan (for instances where space is limited, e.g. use in preference to acronyms)
  • the Botanic Garden at Mount Annan
  • the Mount Annan estate
The Blue Mountains Botanic Garden, Mount Tomah
  • Mount Tomah (first preference) or Tomah (for instances where space is limited, e.g. use in preference to acronyms)
  • the Botanic Garden at Mount Tomah
  • the Mount Tomah estate

8. Are there any common punctuation errors I should be aware of?

Ensure correct apostrophe use in showing ownership for:

  • the Trust - Trust's, e.g. the Trust's estates
  • each garden/estate - (locality)'s, Garden's or estate's, e.g. Mount Annan's sculpture collection
  • common ownership between the collection of gardens - Gardens, e.g. the Gardens' collections
  • when referring to the three estates collectively, there should be no apostrophe for the plural Gardens; i.e. Sydney's Botanic Gardens.

9. What acronyms can I use for the organisation and the three estates?

Acronyms should not be used to identity any estate or organisational nomenclature in either public or internal documents. The abbreviations recommended above should be used in preference (i.e. Sydney, Annan, Tomah, the Trust). An exception to this rule is the use of acronyms where short format is required in system administration such as SAP codes, TRIM, Service Centre forms, etc. In these instances the standard acronyms for the organisation and each estate are:

Name

Acceptable acronym - only to be used in system administration e.g. SAP codes

 The Royal Botanic Gardens & Domain Trust 
  • RBG&DT
  • RBGDT (only to be used where '&' is a particular system)
The Royal Botanic Garden, Sydney
  • RBGS
The Australian Botanic Garden, Mount Annan
  • ABGMA
The Blue Mountains Botanic Garden, Mount Tomah
  • BMBGMT

10. How do I know which branding applies to me?

The Royal Botanic Gardens & Domain Trust

Staff that will associate themselves with the Royal Botanic Gardens & Domain Trust include:

  • Executive Director, The Royal Botanic Gardens & Domain Trust
  • Executive Support Section (Senior Executive Assistant; Public Relations officers)
  • All staff within the Development & Planning Branch EXCEPT Business Services staff listed above as part of The Royal Botanic Garden, Sydney
  • Branch Director, Science & Public Programs
  • Manager, Public Programs
  • Design & Editorial Services Section

Title and name Nicky Jones Mark Anders
Position Line (keep to one line) Sponsorship & Fundraising Manager Financial Accountant
Organisation The Royal Botanic Gardens & Domain Trust The Royal Botanic Gardens & Domain Trust
Address line 1 Mrs Macquaries Road Mrs Macquaries Road
Address line 2 Sydney NSW 2000 Sydney NSW 2000
Telephone (+61 2) 9231 8022 (+61 2) 9231 8341
Facsimile (+61 2) 9241 6304 (+61 2) 9251 4403
Mobile 0450 189 615 0417 245 251
Email nicola.jones@rbgsyd.nsw.gov.au mark.anders@rbgsyd.nsw.gov.au
Web address

www.rbgsyd.nsw.gov.au

www.rbgsyd.nsw.gov.au

The Royal Botanic Garden, Sydney

Staff that will associate themselves with the Royal Botanic Garden, Sydney include:

  • All staff within the Domain & Royal Botanic Gardens Branch (proposed to be renamed the Royal Botanic Garden Sydney Branch)
  • All staff within the Business Services Section (shop/visitor services officers, administration, rangers) EXCEPT Manager, Business Services
  • All Sydney-based staff within the Science & Public Programs Branch EXCEPT Branch Director, Science & Public Programs; Design & Editorial Services Section; Manager, Public Programs
  • Examples of information for business cards, addressing letters, email signature etc. applicable to:

Title and name Mark Savio Annie Heath
Position Line (keep to one line) Branch Director Event Manager
Organisation The Royal Botanic Garden, Sydney The Royal Botanic Garden, Sydney
Address line 1 Mrs Macquaries Road Mrs Macquaries Road
Address line 2 Sydney NSW 2000 Sydney NSW 2000
Telephone (+61 2) 9231 8110 (+61 2) 9231 8329
Facsimile (+61 2) 9241 6304 (+61 2) 9231 8054
Mobile 0400 173 802 0408 497 992
Email mark.savio@rbgsyd.nsw.gov.au annie.heath@rbgsyd.nsw.gov.au
Web address www.rbgsyd.nsw.gov.au www.rbgsyd.nsw.gov.au

 The Australian Botanic Garden, Mount Annan      

Staff that will associate themselves with the Australian Botanic Garden, Mount Annan include:

  • All staff previously within the Mount Annan Botanic Garden Branch (includes Annan-based education staff)
  • All Annan-based staff within the Science & Public Programs Branch (includes Horticultural Research staff;
    Community Greening Officer, Mount Annan)

Title and name Caz McCallum Geoff Duggan
Position Line (keep to one line) Branch Director Landscape Planning Officer
Organisation The Australian Botanic Garden, Mount Annan The Australian Botanic Garden, Mount Annan
Address line 1 Mount Annan Drive Mount Annan Drive
Address line 2 Mount Annan NSW 2567 Mount Annan NSW 2567
Telephone (+61 2) 4634 7901 (+61 2 ) 4634 7916
Facsimile (+61 2) 4648 2465 (+61 2 ) 4634 2465
Mobile 0438 231 289 0409 122 951
Email caz.mccallum@rbgsyd.nsw.gov.au geoff.duggan@rbgsyd.nsw.gov.au
Web address www.rbgsyd.nsw.gov.au www.rbgsyd.nsw.gov.au

The Blue Mountains Botanic Garden, Mount Tomah

Staff that will associate themselves with the Blue Mountains Botanic Garden, Mount Tomah include:

  • All staff previously within the Mount Tomah Botanic Garden Branch (includes Tomah-based education staff)
  • Community Greening Officer, Mount Tomah 

Title and name Rob Smith Kristen Winder
Position Line (keep to one line) Branch Director Functions & Events Coordinator
Organisation The Blue Mountains Botanic Garden, Mount Tomah  The Blue Mountains Botanic Garden, Mount Tomah 
Address line 1 Bells Line of Road Bells Line of Road
Address line 2 Mount Tomah NSW 2758 Mount Tomah NSW 2758
Telephone (+61 2) 4567 3013 (+61 2) 4567 3019
Facsimile (+61 2) 4567 2037 (+61 2) 4567 2037
Mobile 0418 118 564 0408 256 910
Email rob.smith@rbgsyd.nsw.gov.au kristen.winder@rbgsyd.nsw.gov.au
Web address www.rbgsyd.nsw.gov.au www.rbgsyd.nsw.gov.au

11. How does the Herbarium fit into the new brand?

The National Herbarium of New South Wales will retain its name and the herbarium code will continue as NSW. Where further identification is required (e.g. in address formats and research papers), the Herbarium should be recognised as part of the Royal Botanic Garden, Sydney rather than the Royal Botanic Garden & Domain Trust.

12. How does the Foundation fit into the new brand?

The Royal Botanic Gardens Foundation, Sydney

The Royal Botanic Gardens Foundation, Sydney is recognised as a separate entity to the Royal Botanic Gardens & Domain Trust but its brand identity reflects the Foundation's connection to the Trust.

As with the use of the Trust's organisational and estate nomenclature, the Foundation name should appear in full with a capitalised 'The' in titles and at the start of a sentence but otherwise in lower case. The remainder of the name should all be capitalised: the Royal Botanic Gardens Foundation.

The Foundation uses the plural Gardens to reflect its association with all Trust estates.

Examples of information for business cards, addressing letters, email signature etc.

Title and name Pauline Markwell
Position Line (keep to one line) Director Foundation Coordinator
Organisation The Royal Botanic Gardens Foundation, Sydney
Address line 1 Mrs Macquaries Road
Address line 2 Sydney NSW 2000
Telephone (+61 2) 9231 8308
Facsimile (+61 2) 9241 6304
Mobile +61 (0) 409 961 903 
Email pauline.markwell@rbgsyd.nsw.gov.au
Web address www.rbgsyd.nsw.gov.au

13. How do I refer to the Friends?

Friends of the Botanic Gardens

The Friends of the Botanic Gardens is recognised as a separate entity to the Royal Botanic Gardens & Domain Trust but its brand identity reflects the Friends' connection to the Trust.

As with the use of the Trust's organisational and estate nomenclature, the Friends'name should appear in full with a lower case 'the' but the remainder of the name capitalised: Friends of the Botanic Gardens. Note that the evolved brand for the Friends reinstates the use of Botanic Gardens rather than simply Gardens.

The name also uses the plural Gardens to reflect its association with all Trust estates.

Examples of information for business cards, addressing letters, email signature etc

Title and name Debbie Mills
Position Line (keep to one line) Executive Officer
Organisation Friends of the Botanic Gardens
Address line 1 Mrs Macquaries Road
Address line 2 Sydney NSW 2000
Telephone (+61 2) 9231 8120
Facsimile (+61 2) 9241 3064
Mobile
Email debbie.mills@rbgsyd.nsw.gov.au
Web address

www.rbgsyd.nsw.gov.au

14. How do I set up my email signature?

Your email signature can be loaded using a template found in the common drive under Information for Staff →  Brand Guidelines →  New Email signatures. It will only take you a couple of minutes.

  • Click on your appropriate link above to access your email signature template, then Double Click on the icon (the tree labelled ABG signature, BMBT signature etc.) that you wish to load. See above (How do I know which branding applies to me?) to see which logo to use.
  • When you double click on the icon, it will ‘flash’ - and your email signature template will automatically be loaded into your personal Outlook Signatures Folder.
  • Open Outlook (go to your Inbox first), and using the main menu across the top of the screen, click Tools → Options → and then Click on the Mail Format Tab.
  • This will open a 'dialogue' box where you will see ‘message format’: make sure it is set to HTML - otherwise the logo will not load into your email signature.
  • Also make sure the box ‘Use Microsoft Office Word 2003 to edit e-mail messages’ is checked.
  • Then, Click on the Signatures Button > Highlight your uploaded Signature > Click Edit > then highlight the information you wish to overwrite i.e. your name, position title, phone number, fax number, mobile number; i.e. customise the template with your personal information > Once updated click OK to all the Pop-up windows.
  • Please do not change logo size, text font, text size, formatting or colour, or change/delete any of the text below the URL in the signature block. The templates have been set up to ensure that everyone’s email signature conforms to the new Brand Guide.
  • Please also note that your signature should NOT be loaded remotely (via Citrix) by following the instructions above. If you do, the logo will be lost shortly afterwards. To set up your email signature remotely, just add your signature to Outlook in the normal way.
  • You now have your new email signature. Please use it for external email correspondence.
  • You may continue to use a more informal signature for ‘within organisation’ email correspondence; however, please make sure that the informal signature at least contains your full name and phone number, to assist with replies.
  • If you have any difficulties, please contact Gary Bridle in Design and Editorial Services on 9231 8055.

15. How do I answer the phone/voicemail?

When answering phone calls, staff should identify the organisation or estate with which they are associated and then give their name. For example:

  • 'The Royal Botanic Garden, Sydney. This is Philippe.'
  • 'The Blue Mountains Botanic Garden, Mount Tomah. This is Sandra.

Particular units such as the Community Education, Venue Management, Botanical Information Unit, the Herbarium and Plant Disease Diagnostic Unit may choose to also include the unit description after the estate identifier.

These identifiers should also be used for voicemail messages; however, the order may be reversed in this instance.

16. Which logo do I use for documents and correspondence?

Logos for A4 documents can be found in the common drive under Information for Staff → Brand Guidelines → Logos 2011.

Colour logos for A4 documents

The logos provided in this folder are the correct size for A4 documents. Colour logos can only be used on a white background.

Black logos for A4 documents

The logos provided in this folder are the correct size for A4 documents. The black (mono) logo can be used on a white background or a coloured background.

Placing the logo in your Word document

  1. Open your Word document. Go to Insert → Picture → From file → My Computer → N drive → Information for Staff → Brand Guidelines → Logos 2011 → click on the colour or black logo icon → double click on the logo you want → it's now in your Word document.
  2. Place the logo at the top right-hand-side of your A4 document by dragging it to the top of the page and then clicking on the right justify icon.
  3. The exact positioning of the logo will depend on what margins you choose in Page Setup.
  4. The correct amount of surrounding 'clear space' has been incorporated into each logo, so it must not be cropped.
  5. Do not re-size the logo to a smaller size (it is already at the minimum size allowed).
  6. Do not re-size the logo to a larger size because it will lose resolution.

17. Where are the logos located?

See no. 16 above.

18. What if the logos available don't meet your requirements?

Larger format logos in all variations (colour, black and reverse) are available on secure pages of the Trust website - please contact Design & Editorial Services for login details (phone 9231 8055 or 9231 8123 or 9231 8108).

19. Who do I contact to check that I've used the brand and logos correctly?

Please check with Design & Editorial Services to make sure you have used the logo correctly. Contact Helen Stevenson (phone 9231 8123) or Karen Rinkel (phone 9231 8108) or send a copy of your document to them. Please allow 24 hours for sign-off.

20. Where can my clients obtain the logos?

Logos in all variations (colour, black and reverse) are available on secure pages of the Trust website - please contact Design & Editorial Services for login details (phone 9231 8055 or 9231 8123 or 9231 8108).

21. How should logos be used on signs?

The name of the estate only, without the logo, must be used on all signs that use vinyl-cut letters because the logo cannot be vinyl cut. Logos can be used on signs/banners that are printed.

Please refer to the Brand Identity Guidelines.

22. Where can I find templates for letterheads, faxes, business cards etc.?

Open Word and go to File → New→ From my computer → BGT Standard.

23. How do I request a new type of template?

Contact Penny Farrant (9231 8156) or log a DES jobsheet with Gary Bridle.

24. Are new Powerpoint templates available?

Yes, they are located in the N drive →  Information for staff → Brand Guidelines → 2011 Powerpoint templates

25. What are our new corporate colours and what are the rules for using them?

The new corporate colours for the organisation and the three estates are contained in the Brand Identity Guidelines. If you have any questions regarding their use, please contact Design & Editorial Services.

26. What are our new corporate fonts and what are the rules for using them?

The new corporate fonts for the organisation and the three estates are contained in the Brand Identity Guidelines. If you have any questions regarding their use, please contact Design & Editorial Services.

These corporate fonts are for use only by DES and/or consultant designers in producing corporate publications and signage. The new corporate fonts are not available for day-to-day use on one’s computer. All staff should continue to use the default computer font Arial to write letters and emails.

27. How are the new logos being applied to uniforms?

The new corporate look for uniforms is contained in the Brand Identity Guidelines. If you have any questions regarding their use, please contact Mark Savio.

Some business units (e.g. Shop staff, Reception staff, volunteer guides) have been issued with either white dress shirts and/or coloured polo T-shirts badged according to the new Brand Identity Guidelines. If you would like to discuss uniforms for your business unit, please contact Gary Bridle or Kate Faithorn.

28. What are the correct names for Royal Botanic Gardens & Domain Trust venues and shops?

Click here to view correct methods of directing people to our venues >> venue addresses (pdf file).

The shop at each of the estates is called 'Garden Shop' and the visitor centre 'Visitor Centre'- i.e. both are singluar. 

29. Who is in charge of rolling out the brand?

The re-branding project was initiated by previous Executive Director Tim Entwisle - click here to read Tim's message.

It is being rolled out by a project team comprising Danielle Stocks, Kate Faithorn and Gary Bridle.

30. Where can I find the corporate editorial style guidelines?

Click here for Royal Botanic Gardens & Domain Trust Corporate Style Guidelines.