Plant extinction can be seen as a PR problem as we often put people and animals first when it comes to solving critical issues facing our world. However, we rely on plants for so much that we must bring their survival to the front of mind.
In a recent ‘Live at The Calyx’ session, the panel discussed whether or not plant extinction has a PR problem. The conversation was had in the context of the Infinite Herbarium – an artwork created by Caroline Rothwell in partnership with Google Creative Lab.
Caroline Rothwell suggested that plant blindness is a big problem in the world today. We’re just so used to buying our food, breathing air, going for drinks with friends, that we forget this all happens because of plants.
“There is this great plant blindness in the world. We’re just so used to having them around us, feeding us, providing for us… To create this big experience… I really wanted to make these (plants) overwhelming extraordinary pieces (of art),” she says.
John Siemon, Director of Horticulture at Botanic Gardens Greater Sydney, brought up that plant extinction might be a PR problem and that experiences like the Infinite Herbarium are ways to bring the public on board to fight for plant life.
“Plant blindness is something we’re challenged with on a daily basis. Projects like the Infinite Herbarium, that Caroline has created, helps battle plant blindness."